Case Study into Title Sequence Designers - Digital Kitchen

My case study was based on Digital Kitchen, though they are not one specific designer they have created some interesting title sequences that I felt everyone else would perhaps overlook. Digital Kitchen was founded in 1955 and it is an award winning agency that focuses on the creation of integrated connections between brands and consumers. The agency has been more recognised in its work for television series such as True Blood, Dextor and Nip/Tuck. They are very well recognised for their continuous relationship/work with HBO.
The title sequence I chose to look at was True Blood as it was a very interesting title sequence. What attracted me to it, was not the decaying animals and naked women, but actually the fact that it strayed so far from the typical imagery we would imagine to come from the hot topic of Vampires.
Having read the books and already understanding the plot I could also see that they had included setting and time period very well. It was very obvious that it was based in Bon Temps in Louisanna very well. It was supposed to show the southern american side of everything, the stereotypical 'redneck' people. That in itself was shown so well by the 'Liquor Stores' with the drawn on signs and the men drinking beers and the strangely provocative women.
The Typography appears to come across as handwritten, though it is almost like a child's handwriting, which supports the stereotypical uneducated 'redneck'. The colour white is used so that it is easy for the audience to read against the various colours used in the background.
There is a lot of quickly passing images of naked people and even a woman stripping, this is to hint at the audience one of the real themes of this show - sex. It also links into the fact of HBO being a privately owned television network and being able to show any rating they like when they like. This also takes away from the whole 'cute' and 'love' approach to Vampires that had been such a big thing.
Images such as extreme religious practices and sessions completely contradict the sexual, violent, redneck title sequence, which sets up the enigma of how is this going to be incorporated in the show? well, within True Blood there is a constant battle between religion, sex, rednecks and Vampires.
The music is very much what you would expect to be associated with this title sequence, the lyrics have some suggestive meanings behind them. though, overall, it goes so well with the title sequence that you look forward to seeing it on every episode instead of skipping it.
I personally think this title sequence is a huge success and I really do enjoy it, I think it portrays the storyline so well by not only the typography and images but the mood the music and all of the footage sets.
True Blood Title Sequence.